See Jaguar’s 12-Minute Film Starring ‘Homeland’ Actor Damian Lewis

See Jaguar’s 12-Minute Film Starring ‘Homeland’ Actor Damian Lewis

Thanks to Jaguar’s sponsorhip, “Desire” is opening the Sundance London festival, and Jaguar is also hosting screenings for media at the W Hotel in London, as well as using social media and PR to promote the film. A TV and print campaign will support the launch of the F-Type, using ads that share the themes of desert and desire, but with completely separate content from the short film.

The new Jaguar F-Type

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